Hari Darshan Elevates Brand Essence Online with BOOST STAR Experts

Achieved Results After Doing:

Website Development | Website Design

Hari Darshan is one of the largest Indian companies that offers incense sticks, dhoop, and a wide range of spiritual accessories. Their journey began in the late 1800s, an era when incense-making was an art passed down through generations.

Hari Darshan Story

For over a century, Hari Darshan has poured their passion into creating incense and spiritual products to transform spaces, elevate rituals, and bring peace to homes and temples. For them, incense is something about fragrance, energy, devotion, and a legacy that expands with every stick, every ritual, and every home.

View Hari Darshan Store

The Website That Didn’t Reflect the Brand’s Power

When Hari Darshan reached out to BOOST STAR Experts, their website didn't represent their brand or serve their customers well.

Interface
Hari Darshan’s website had a traditional layout that aligned with their powerful brand identity. Its structure seemed rigid, and the user interface didn't bring the sense of peace, joy, and happiness the brand aimed to convey (Hahke Ke Mann Hoke Prasann—A heart that finds joy).
Design
In their previous website design, the color scheme depended heavily on warm tones, with an abundance of deep reds and oranges. These fit tradition, but the way they were used felt too intense and overpowering. For a brand built on fragrance, spirituality, and sensory experiences, the design should bring the same feeling of peace and connection.
User Experience
The moment visitors first hit the homepage, they were just met with products, products, and more products. The layout felt very transactional. There wasn’t a sense of flow or a clear journey to help customers understand the deeper meaning behind the offerings. The design was basic and like a catalog display.

Revamping the Website: Awaken Joyful Hearts

We planned for a balanced mix of serene colors that create a feeling of peace and spiritual connection. Every visual element must align with the core identity.

The New Design That Inspires Joy and Tranquility
We reimagined the color palette with softer, more welcoming shades. The homepage now greets visitors with a deep yet calming purple, associated with spirituality and peace. But the true magic lies in the flower elements. A lot of flowers. Floral patterns and delicate animations thread through the design, strengthening the connection between fragrance, nature, and inner peace.
The User Experience That Educates and Connects
Rather than a basic catalog, we added educational elements, product spotlights, and storytelling that draw users into the world of Hari Darshan. We brought in dynamic elements, and now when visitors approach an item, they can instantly see alternate views—its packaging details or a close-up of the incense itself. And with an organized product display, every item had a beautiful frame, guiding users naturally through their experience.
Optimized for Performance and Mobile Accessibility
We optimized the site to keep its good looks intact. All animation runs smoothly and responsively. The mobile version was optimized—something missed before, and now everyone enjoys an equally enjoyable experience. With better SEO, Hari Darshan’s online presence was more emphatic.